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Wireless Lan Association STUDY QUANTIFIES RETURN ON WIRELESS LAN INVESTMENT

Average time for payback of all costs associated with a wireless Local Area Networking solution was shown to be 8.9 months

REDWOOD CITY, Calif., October 13, 1998 — The Wireless LAN Association (WLANA), a consortium of leading worldwide suppliers of wireless local area networking products and technologies, announced today the results of a study commissioned to examine the costs and benefits associated with actual wireless LAN installations.

  • The average time to fully payback the initial costs of wireless LAN installations was 8.9 months.
  • 97% of customers said that wireless LANs met or exceeded their expectation to provide their company a competitive advantage.
  • The productivity benefits quantified were found to be 48% of the total return on investment.
  • 92% reported "definite economic and business benefits" found after installation.
  • 92% reported plans to continue to deploy wireless LANs in the future.

"Customers deploying wireless LANs today are adding efficiency, productivity and competitiveness to their businesses," said Greg DiCillo, director of The Wireless LAN Association. "The results of this study help to explain why the wireless LAN market is growing at a 40% - 60% annual rate and is expected to reach $1 billion by the year 2000," Sullivan added.

"The results of this study are a powerful endorsement for this rapidly growing, $325 Million segment of the wireless data industry," said Jeff Abramowitz, president of The Wireless LAN Association. "Swift financial payback and high customer satisfaction explain the continued adoption of wireless LANs in vertical markets. The overall market dynamics combined with the productivity benefits identified in the study strongly suggests success of adoption in the general purpose market".

ABOUT THE STUDY
The return on investment study was conducted by Tech Research, an independent market research firm, and was sponsored by The Wireless LAN Association. Comprehensive interviews were conducted with 34 companies that had a combined total of 10,000 wireless LAN devices deployed. Customers were selected from five industry groupings: Healthcare, Education, Manufacturing, Retail and Office-Automation/Financial. Costs included WLAN hardware, management expenses, application development expenses, outsourced fees and any associated downtime expenses. The selection criteria required each company to have a minimum of 50 wireless LAN nodes installed for at least one year. To receive an eight-page Executive Summary of this study, please contact Greg DiCillo, WLANA's director, at [email protected] or Rich Henderson, a representative from WLANA's public relations firm, Porchivina and Associates, at [email protected]

ABOUT WLANA
The Wireless LAN Association is a non-profit consortium of wireless LAN vendors that provides a clearinghouse of information about wireless local area network applications, issues and trends. The Alliance maintains an educational web site at www.wlana.org that includes industry white papers, application case studies and links to related topics and member web sites.

The following is a list of WLANA members, followed by a link to their web sites:

CONTACTS
Alliance Contact:
Greg DiCillo
Wireless Lan Association, Director
E-mail [email protected]

For more information on WLANA and its educational efforts, please contact The Wireless LAN Association at: 2723 Delaware Avenue, Redwood City, CA 94061,
E-mail: [email protected].

All company and product names may be trademarks of the respective companies with which they are associated.

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© 2001 WLANA. All rights reserved.

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